Binani Cement is banking on extensive coverage and celebrity endorsements to help build its brand.
Why the consumer care business is still important to IT major Wipro?
How ITC plans to dominate the ready-to-eat snack market.
How can HR managers protect their people when competitors come calling?
Airtel gets the message across through an emotional campaign to highlight its network strengths.
How companies can get their sports marketing strategy right.
After the success of Lagey Raho for Alpenliebe, Perfetti is looking to play with generic themes and sticky tag-lines for Center Fresh as well.
The initiative, which is now across 12 locations, costs the company anywhere between Rs 3-5 lakh per location. The company refused to divulge expansion plans.
Most companies now budget for a fresh graduate's tenure to be between 12 and 18 months; anything beyond that is a bonus
Consumer goods companies are realising that men also participate in decisions about groceries
Nasscom estimates the Indian gaming market will grow at an astounding 78 per cent (compounded annually) to cross $300 million by 2009.
Aviva's pension plan ad is a not-so-gentle nudge to forgetful executives.
Coffee chain Cafe Coffee Day plans to launch flavoured water in 2007. The company has already extended its brand Coffee Day to packaged drinking water.
Seven in 10 organisations allow their employees only limited access to the Internet.
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